FullTime

<div><div style="padding: 0; margin: 15px 0 15px 0"><p><strong>Description</p></strong><p style="padding: 0; margin: 15px 0 15px 0"><div style="padding: 0; margin: 15px 0 15px 0"><b> Who You Are </b></div><div style="padding: 0; margin: 15px 0 15px 0"> We are seeking an experienced content writer who will create high-quality, engaging blog content while repurposing that content into strategic opportunities for organic social media and other marketing channels. You’ll play a key role in developing thought leadership, driving organic traffic, and enhancing the brand’s online presence across multiple platforms. Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace. </div><div style="padding: 0; margin: 15px 0 15px 0"> What You'll Do </div><li style="margin-bottom: 5px"> Content Creation: Write clear, concise, and engaging blog posts that align with BHG’s tone of voice, focusing on topics related to small business financing, business growth, lending, and other relevant areas. </li><li style="margin-bottom: 5px"> Research  &  Insights: Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news, ensuring accuracy and timeliness. </li><li style="margin-bottom: 5px"> Content Repurposing: Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.) to maximize its reach and impact. </li><li style="margin-bottom: 5px"> SEO Optimization: Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links. </li><li style="margin-bottom: 5px"> Social Media Strategy: Work closely with the social media team to align blog content with social media calendars, converting blog posts into engaging social content that drives brand awareness, engagement, and website traffic. </li><li style="margin-bottom: 5px"> Support Content Strategy: Collaborate with the marketing and content teams to develop and execute a cohesive content strategy that aligns with business objectives, ensuring consistency across blog posts, social media, and other content channels to drive engagement and conversions. </li><li style="margin-bottom: 5px"> Trend Monitoring: Stay informed about the latest social media trends, platforms, and content formats to continually enhance BHG’s organic content strategy. </li><li style="margin-bottom: 5px"> Cross-Team Collaboration: Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives. </li><li style="margin-bottom: 5px"> Content Performance: Analyze and report on the performance of content across blogs and social media, using data to optimize future content creation and distribution strategies. </li><div style="padding: 0; margin: 15px 0 15px 0"> What You'll Need </div><li style="margin-bottom: 5px"> 5-7 years of experience as a content writer </li><li style="margin-bottom: 5px"> Portfolio with video, scripting, blog, paid social </li><li style="margin-bottom: 5px"> Bachelor's degree in Advertising, Marketing, Communications or related field </li><li style="margin-bottom: 5px"> MUST HAVE experience in a Financial Services or FinTech – Lending </li><li style="margin-bottom: 5px"> Creativity, resourcefulness, flexibility, motivation </li><li style="margin-bottom: 5px"> Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent </li><li style="margin-bottom: 5px"> Knowledge of AEM is a plus </li><li style="margin-bottom: 5px"> Proven copywriting / editorial skills with outstanding command of the English language </li><li style="margin-bottom: 5px"> A passion for writing and ability to produce creative, compelling copy on tight deadlines </li><li style="margin-bottom: 5px"> Experience creating copy for a range of purposes and platforms </li><li style="margin-bottom: 5px"> Knowledge of the latest trends in marketing, particularly advertising and SEO </li><li style="margin-bottom: 5px"> Writing experience in financial services or healthcare industry preferred </li><li style="margin-bottom: 5px"> Knowledge of lead generation, marketing automation tools and strategies </li><li style="margin-bottom: 5px"> Project management skills to manage schedules and deadlines </li><li style="margin-bottom: 5px"> A willingness to embrace change and to adapt strategies on the fly </li></p></div></div>

BHG

Sr Content Writer

SALARY RANGE

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