Marketingpros

FullTime

<div><div style="padding: 0; margin: 15px 0 15px 0"><p><strong>Description</p></strong><p style="padding: 0; margin: 15px 0 15px 0"><div style="padding: 0; margin: 15px 0 15px 0"> Project Fusion is a UK-based SaaS company looking to grow. 📈 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> Over the past twenty years, the team has built a loyal and extremely sticky customer base, and now they’re looking to drive growth. 🤝 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> With a loyal customer base and consistent revenue, they’ve decided to invest in content marketing and increase their inbound sales funnel.🔎 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> They have a phenomenal product, loyal customers, and a great culture. 💯 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> Your job is to build a long-term sustainable pipeline. 👀 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> You need to build a full content funnel with ToFu engagement, nurturing, and BoFu conversion content. 🏗️ </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> We think this will cover </div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> LinkedIn </li><li style="margin-bottom: 5px"> Video </li><li style="margin-bottom: 5px"> Great quality authoritative long-form content </li><li style="margin-bottom: 5px"> Customer testimonials </li><li style="margin-bottom: 5px"> Product marketing </li></ul><div style="padding: 0; margin: 15px 0 15px 0"> You’ll have some resources to deliver creative work but will be the driver of building, resourcing, and monitoring the funnel effectiveness. 💫 </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> It’s an incredible role in a great company! </div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> If you want to build a function in a great environment, read on… 👇 </div><div style="padding: 0; margin: 15px 0 15px 0"> The Role </div><div style="padding: 0; margin: 15px 0 15px 0"> You’ll be responsible for: </div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Building <strong> top-of-funnel l </strong> eads. This will likely be via LinkedIn but can also be through other relevant channels (email, webinars etc) </li><li style="margin-bottom: 5px"> Ensuring <strong> positioning and conversion are optimised </strong> . The conversion funnel will likely be onto a nurture motion then a discovery call (some leads will hopefully be direct to call) </li><li style="margin-bottom: 5px"> Building a <strong> content engine </strong> that <strong> delivers value and engages the ICP </strong> (to include thought leadership , testimony, market analysis. data etc). </li><li style="margin-bottom: 5px"> Working on <strong> various ad hoc tasks </strong> across the marketing function. </li></ul><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"><strong> What success looks like in this role: </strong></div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Building a sales funnel that acquires, converts, and nurtures leads. </li><li style="margin-bottom: 5px"> Overall KPI will be on MQLs generated for the sales team (and ultimately revenue) </li><li style="margin-bottom: 5px"> A softer but important metric is the ability to be autonomous, which relieves the leadership team from operational activities within marketing </li></ul><div style="padding: 0; margin: 15px 0 15px 0"> The Person </div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Experience <strong> building B2B content funnels </strong> to include <ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Top-of-funnel lead generation </li><li style="margin-bottom: 5px"> Creation of lead magnets and conversion to calls and nurturing funnel </li><li style="margin-bottom: 5px"> Nurturing via email and LinkedIn and converting that list </li></ul></li><li style="margin-bottom: 5px"> Experience <strong> managing content </strong> across customer testimony, thought leadership, product selling, and top-of-funnel data </li><li style="margin-bottom: 5px"> Ability to build, iterate, manage, and report on a <strong> sales funnel </strong></li><li style="margin-bottom: 5px"> Ability to <strong> manage content production resources </strong> to ensure creative output matches company goals </li><li style="margin-bottom: 5px"> Demonstrable <strong> understanding of the product  &  ICP </strong></li><li style="margin-bottom: 5px"> Ability to <strong> self-manage </strong> and <strong> work autonomously </strong></li></ul><div style="padding: 0; margin: 15px 0 15px 0"> Benefits Through Marketing Pros </div><div style="padding: 0; margin: 15px 0 15px 0"> 🏡Remote-First, Flexible Work Model </div><div style="padding: 0; margin: 15px 0 15px 0"> 🏢Shared Office Space in Cape Town </div><div style="padding: 0; margin: 15px 0 15px 0"> 💻A Slack Community of Marketing Professionals </div><div style="padding: 0; margin: 15px 0 15px 0"> 🌍Global Visibility  🤝Your Own South African Talent Partner </div><div style="padding: 0; margin: 15px 0 15px 0"> 🧑🏻‍🤝‍🧑🏾Social and Training Events  📑Full-time South African Employment Contract  🧾HR, Payroll  &  Taxes are taken care of! </div><div style="padding: 0; margin: 15px 0 15px 0"> Please be sure to read our <a href="https://drive.google.com/file/d/1knEnXTqPjafW-9XpUhIQdbjJWOWWUAjH/view?usp=sharing" rel="nofollow"><strong> Ts  &  Cs </strong></a> before submitting your application. </div></p></div></div>

Marketingpros

Content Marketing Manager

SALARY RANGE

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