Motum

Contract

<div><div style="padding: 0; margin: 15px 0 15px 0"><p><strong>Description</p></strong><p style="padding: 0; margin: 15px 0 15px 0"><div style="padding: 0; margin: 15px 0 15px 0"><strong> Fully remote for LATAM! </strong></div><p style="padding: 0; margin: 15px 0 15px 0"><strong> PLEASE BE AWARE THAT FOR THIS ROLE WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM. WE APPRECIATE YOUR UNDERSTANDING OF THIS REQUIREMENT DURING THE APPLICATION PROCESS. </strong></p><div style="padding: 0; margin: 15px 0 15px 0"><strong> ❗ONLY ENGLISH RESUMES WILL BE REVIEWED❗ </strong></div><div style="padding: 0; margin: 15px 0 15px 0"><strong> About Motum: </strong></div><p style="padding: 0; margin: 15px 0 15px 0"> Motum focuses on offering specialized recruitment services and creating high-performing international teams for US-based companies. Our mission is to empower ambitious and qualified individuals from all over the world, and connect them with U.S. companies for fully-remote roles that match their skills and aspirations. Ready to join us? </p><div style="padding: 0; margin: 15px 0 15px 0"><strong> About You: </strong></div><p style="padding: 0; margin: 15px 0 15px 0"> The Paid Marketing Specialist is responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate will have a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns. </p><div style="padding: 0; margin: 15px 0 15px 0"><strong> Responsibilities: </strong></div><p style="padding: 0; margin: 15px 0 15px 0"> Campaign Strategy and Planning: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Develop and execute comprehensive paid marketing strategies to meet business objectives. </li><li style="margin-bottom: 5px"> Conduct market research to identify target audiences and key opportunities. </li><li style="margin-bottom: 5px"> Create detailed media plans, including budget allocation and channel selection. </li></ul><p style="padding: 0; margin: 15px 0 15px 0"> Campaign Management: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels. </li><li style="margin-bottom: 5px"> Manage keyword research, ad copy creation, and landing page optimization. </li><li style="margin-bottom: 5px"> Track and analyze campaign performance, making data-driven decisions to improve ROI. </li></ul><p style="padding: 0; margin: 15px 0 15px 0"> Analytics and Reporting: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Use analytics tools to measure and report on campaign performance, providing insights and recommendations. </li><li style="margin-bottom: 5px"> Prepare regular reports on key metrics, campaign results, and budget utilization. </li><li style="margin-bottom: 5px"> Conduct A/B testing to identify the most effective strategies and tactics. </li></ul><p style="padding: 0; margin: 15px 0 15px 0"> Collaboration and Communication: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals. </li><li style="margin-bottom: 5px"> Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives. </li><li style="margin-bottom: 5px"> Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions. </li></ul><p style="padding: 0; margin: 15px 0 15px 0"> Budget Management: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Manage and allocate budgets effectively to maximize campaign performance. </li><li style="margin-bottom: 5px"> Monitor spending and adjust strategies to ensure cost-efficiency and high ROI. </li></ul><p style="padding: 0; margin: 15px 0 15px 0"> Stay Current with Industry Trends: </p><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising. </li><li style="margin-bottom: 5px"> Continuously seek out new opportunities to improve campaign performance and drive growth. </li></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><div style="padding: 0; margin: 15px 0 15px 0"><strong> Requirements  &  Qualifications: </strong></div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Bachelor's degree in Marketing, Advertising, Business, or a related field. </li><li style="margin-bottom: 5px"> 3+ years of experience in paid marketing, digital advertising, or a similar role. </li><li style="margin-bottom: 5px"> Proven track record of managing successful paid marketing campaigns. </li><li style="margin-bottom: 5px"> Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.). </li><li style="margin-bottom: 5px"> Strong analytical skills with the ability to interpret data and make data-driven decisions. </li><li style="margin-bottom: 5px"> Excellent communication and collaboration skills. </li><li style="margin-bottom: 5px"> Experience with analytics tools such as Google Analytics, SEMrush, or similar. </li><li style="margin-bottom: 5px"> Ability to work in a fast-paced environment and manage multiple projects simultaneously. </li><li style="margin-bottom: 5px"> Certification in Google Ads or other relevant platforms is a plus. </li><li style="margin-bottom: 5px"> Agency experience is a plus </li></ul><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"></ul><div style="padding: 0; margin: 15px 0 15px 0"><strong> Other: </strong></div><ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday </li><li style="margin-bottom: 5px"> Salary Range: $1400 - $2000 USD depending on experience </li><li style="margin-bottom: 5px"> Type of Contract: Independent contractor </li></ul></p></div></div>

Motum

Paid Media Specialist

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