Ladders

FullTime

<div><div style="padding: 0; margin: 15px 0 15px 0"><p><strong>Description</p></strong><p style="padding: 0; margin: 15px 0 15px 0"><div style="padding: 0; margin: 15px 0 15px 0"><span> At Ladders Inc. , we foster a dynamic, </span><b> fast-paced environment </b><span> designed to empower individuality and independence while building a sense of community. As we navigate an exciting growth phase, we embrace a </span><b> test-and-learn culture </b><span> , where innovation and experimentation are encouraged, and a </span><b> trust-but-verified mindset </b><span> ensures accountability and reliability. We are a team of </span><b> high achievers </b><span> who are deeply committed to our goals, yet we understand the importance of maintaining </span><b> work-life balance </b><span> . Vacation time and personal well-being are highly valued, and we believe that rest and rejuvenation lead to greater productivity and creativity. Though we operate as a </span><b> fully remote team </b><span> , we prioritize accessibility and collaboration through digital platforms like Slack and Google Meet, ensuring strong connections and seamless communication across all team members. We embrace </span><b> open-mindedness </b><span> , diversity, and inclusivity, creating an environment where everyone feels empowered to share their ideas and grow. If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here. </span></div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"><span> We are seeking a </span><b> Growth Marketing Specialist </b><span> who can drive results across multiple marketing channels and optimize our strategies for growth. The ideal candidate should have a robust understanding of performance marketing, SEO, social media, and UX/UI, combined with hands-on experience in leveraging data for conversion rate optimization. As a key contributor, you will work closely with our Head of Growth Marketing and other teams, managing day-to-day tasks while also driving strategic initiatives. This role requires someone confident in leading campaigns, optimizing performance, and working autonomously. </span></div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"></div><div style="padding: 0; margin: 15px 0 15px 0"> Key Responsibilities </div><li style="margin-bottom: 5px"><b> Data Analysis </b> : Monitor, analyze, and interpret data to measure performance and inform decision-making. Experience with Quantitative and Qualitative research methods. Experience will tools like Mixpanel, GA-4, Microsoft Clarity, Tableau, Semrush, Survey Monkey, Typeform </li><li style="margin-bottom: 5px"><b> Performance Marketing </b> : Oversee and optimize SEM, PPC, Display, and Programmatic campaigns to drive ROI and customer acquisition. </li><li style="margin-bottom: 5px"><b> Copywriting </b> : Write compelling copy for ads, emails, landing pages, and other short-form content. </li><li style="margin-bottom: 5px"><b> Email Marketing </b> : Develop, monitor and execute email marketing strategies to nurture leads and convert prospects. </li><li style="margin-bottom: 5px"><b> Conversion Rate Optimization </b> : Collaborate on UX/UI to improve conversion <a href="http://rates.experience/" rel="nofollow"> rates.Experience </a> with CRO tools like VWO, Google Optimize, Optimizely, A/B Tasty <b> Organic  &  Paid Social Media </b> : Manage and optimize organic and paid social media strategies to grow audience and engagement. </li><li style="margin-bottom: 5px"><b> SEO Knowledge </b> : Understanding of SEO strategies focused on traffic generation and conversion optimization. </li><li style="margin-bottom: 5px"><b> Partner  &  Affiliate Marketing </b> : Ability to manage relationships with partners, agencies, and affiliates to expand reach. </li><li style="margin-bottom: 5px"><b> Presentation  &  Branding </b> : Create strong visual presentations and understand branding strategy. </li><li style="margin-bottom: 5px"><b> AI Tools </b> : Leverage tools like ChatGPT and Dalle-3 to drive efficiency in copywriting, content development and more. </li><li style="margin-bottom: 5px"><b> Basic Web Design </b> : Update wordpress posts using HTML and set email copy. </li><li style="margin-bottom: 5px"><b> Budgeting  &  Forecasting </b> : Assist with ad buying, budgeting, and forecasting for marketing campaigns. </li><li style="margin-bottom: 5px"><b> Growth Marketing </b> : Execute growth strategies that align with business objectives. </li><div style="padding: 0; margin: 15px 0 15px 0"> Requirements </div><li style="margin-bottom: 5px"> 4+ years of experience in a similar marketing role </li><li style="margin-bottom: 5px"> Strong analytical and data-driven mindset </li><li style="margin-bottom: 5px"> Experiennce in performance marketing (SEM, PPC, Programmatic) with a proven track record of optimizing campaigns </li><li style="margin-bottom: 5px"> Proficiency in email marketing tools, copywriting, and conversion rate optimization </li><li style="margin-bottom: 5px"> Knowledge of UX/UI principles and how they relate to <a href="http://marketing.understanding/" rel="nofollow"> m </a> arketing </li><li style="margin-bottom: 5px"> Understanding of organic and paid social media strategies </li><li style="margin-bottom: 5px"> SEO experience, particularly in generating traffic that converts </li><li style="margin-bottom: 5px"> Strong visual presentation skills and experience working with branding/advertisement </li><li style="margin-bottom: 5px"> Basic web design knowledge (HTML/CSS).Familiarity with AI tools like ChatGPT to enhance marketing efficiency </li><li style="margin-bottom: 5px"> Experience in ad buying, budget management, and forecasting </li><li style="margin-bottom: 5px"> Self-starter able to work independently and manage projects with minimal oversight </li><li style="margin-bottom: 5px"> Direct Sales Experience is a plus but not required Experience with project management tools like <a href="http://Monday.com" rel="nofollow"> Monday.com </a> , Jira, or Linear is a plus </li><div style="padding: 0; margin: 15px 0 15px 0"><span> If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here. </span></div></p></div></div>

Ladders

Growth Marketing Specialist

SALARY RANGE

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