Coral

Contract

<div><div style="padding: 0; margin: 15px 0 15px 0">Description Responsibilities Collaborate with the Growth team to do the following: <ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> Research assigned topics on food, education, and school nutrition </li><li style="margin-bottom: 5px"> Study and understand the company’s style of writing </li><li style="margin-bottom: 5px"> Write blog posts for the company website </li><li style="margin-bottom: 5px"> Write LinkedIn posts for the company page </li><li style="margin-bottom: 5px"> Implement SEO principles in your blog post writing </li><li style="margin-bottom: 5px"> Research online search keywords using tools such as Ahrefs to understand what language to incorporate in blog posts </li><li style="margin-bottom: 5px"> Submit error-free, grammatically correct first drafts </li><li style="margin-bottom: 5px"> Communicate with the Growth team for the editorial process and implement feedback quickly </li><li style="margin-bottom: 5px"> Create content quickly </li><li style="margin-bottom: 5px"> Use project management software (Asana) to manage content calendar </li></ul> Results & Goals What we both expect at the end of this: Vision: Our client’s website drives significant traffic from school administrators from online search engines. Short-Term Goal: 50 new blog posts by the end of September <ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> 5 new articles per week <ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> First drafts due early on Wednesdays </li><li style="margin-bottom: 5px"> Second iterations due by end of day on Thursdays </li></ul></li></ul> Long-Term Goal: Build our client into an authority in the school food space <ul style="margin: 15px 0 15px 0; padding: 0 0 0 20px"><li style="margin-bottom: 5px"> The scope of this role can grow to include developing and owning the content strategy overall </li><li style="margin-bottom: 5px"> Other areas around content can eventually include lifecycle marketing content for prospective leads, LinkedIn content targeted towards school administrators, our client’s future Annual School Meal Report, and more! </li></ul></div></div>

Coral

Content Writer

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